CREATING BRAND WORLDS

CREATING BRAND WORLDS

For La Casano, a home accessories brand, we crafted a refined brand universe blending timeless elegance with artistic expression, celebrating beauty, originality, and craftsmanship. Our work included a sophisticated logo, typography, custom illustrations, packaging, and a rich color palette, creating a cohesive world for those who see their surroundings as a canvas for self-expression.

To bring this to life in retail, we designed La Casano’s pop-up at Le Bon Marché Rive Gauche as an immersive experience themed “The Key to a Home of Reverie.” Every detail, from interactive touchpoints to atmospheric scenography, invites visitors into a poetic, multi-sensory journey that deepens their connection to the brand’s artistic vision.

STRATEGY: Grace Taittinger

CREATIVE DIRECTION: Danae Gosset, Grace Taittinger

LEAD DESIGN: Arsh Raziuddin

ILLUSTRATIONS: George Greaves

ARCHITECTURAL DESIGN : Marie Grand, Paul Dubois de Montreynaud

3D RENDERS: Brice Marais

ADDITIONAL DESIGN: Julie Pavia